Cash is king—and operating cash flow (OCF or CFO) is the clearest look at how much cash the business actually generates from day-to-day operations. It’s the money that hits the bank after customers pay and the company covers the costs of running the business, before financing and investing decisions. Many investors watch cash flow because it’s harder to “polish” than earnings. When margins are stable, CFO tends to follow revenue trends. That’s why management often talks about revenues and …
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