I know what it’s like not to relate to financial advisors or online gurus.
But knowing when to buy or when to sell is hard…
Let me help you cut through the noise and focus on what matters — without sugarcoating or bullshit.
Join 25k wise investors who want to build a reliable income stream and grow wealth over time.
Let’s empower you with long-term investing, risk management, and dividend growth strategies, to name a few.
10 Reasons Why This Newsletter Will Help You Reach Your Goals
My name is Mike Heroux. I worked in the financial industry for 13 years before retiring from the corporate world in 2017 at the age of 35.
This free newsletter combines my passion, knowledge, and experience for investing with my ability to educate.
Here are 10 reasons why this newsletter content comes in handy for you:
1. Experience & Credibility
I have over 20 years of investing experience, including a background in financial services, private banking, and financial planning.
I transitioned fully into dividend growth investing in 2010 and have navigated multiple market crises. This gives me a solid foundation in handling both bull and bear markets.
2. Practical & Straightforward
All my content cuts through market noise and provides clear, actionable strategies.
You’ll often read or hear “invest with conviction”—focusing on fundamentals rather than market timing, stories, or speculation.
3. Discipline & Process-Oriented
I follow a structured approach to investing, from stock selection to valuation and risk assessment. I believe in consistency and discipline.
Successful investing is about sticking to a well-defined process.
4. Get the First Seats to My Webinars
From time to time, I host investing webinars. I spend about 20-30 minutes discussing a specific topic, such as when to sell, how to create a paycheck at retirement, or stocks to buy now.
After, the live Q&A session takes place for another hour! (Watch the most recent one here)
This is usually the most appreciated moment and also my favorite! This is a unique chance to connect with me, get answers to your questions, and download some free exclusive resources.
Webinar registration links are sent to my newsletter subscribers.
Since each webinar has a limited number of attendees, I reserve them for my followers. In other words, you will rarely be aware of my webinar if you don’t subscribe to my newsletter!
So… what are you waiting for?
5. No Sugarcoating
I don’t hesitate to call out lousy investment habits, overhyped stocks, or common investor biases—including my own.
I will point out the risks but also offer solutions.
6. Engaging & Relatable
Despite being a finance expert, I like keeping things simple. You will soon discover my sense of humor and personal anecdotes.
I’m not just a numbers guy—I tell stories that make investing concepts easier to understand (like explaining business models in a way a 12-year-old could grasp!).
7. Long-Term Dividend Growth
My core philosophy centers on dividend growth investing, prioritizing companies with strong revenue, earnings, and dividend growth over time.
This has led me to the concept of the dividend triangle.
I prefer low-yield, high-growth stocks to sustain wealth rather than chasing high-yield stocks that may not hold up long-term.
8. Calculated Risk-Tolerance
I embrace risk but in a controlled way.
Debt isn’t inherently bad; when used wisely, leverage can create wealth. At the same time, I will warn you against excessive risk and teach you how to evaluate a company’s debt health.
9. Independent Thinker & Market Skeptic
I’m not one to follow the herd.
I don’t care about market fads, and I encourage investors to make decisions based on fundamentals, not media hype.
10. Reachable & No Spam
I take the time to read and answer each email. If you have any questions, I’ll be here to help you to the best of my knowledge.
My goal is not to spam you. Expect about one email per week. Giving your email address is a gesture of trust, and I am here to honor this gesture.
In short, you can trust me to tell it like it is, encourage discipline, and help you cut through the noise so that you can reach your goals.
