Free cash flow is one of those metrics that can panic investors fast—especially when it trends down for several years. Using six well-known stocks, we show you how to read a declining free cash flow chart with context: when it’s a temporary byproduct of heavy investment, and when it’s a sign the business model is getting squeezed.
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You’ll Learn
Why Free Cash Flow Isn’t a First-Layer Filter
Free cash flow (FCF) can be a fantastic “reality check”… but it can also be wildly volatile and misleading if you use it too early in the process.
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FCF per share can be a useful alternative to EPS because EPS includes accounting items (amortization, impairments) that don’t affect cash.
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The problem: FCF doesn’t always tell the full financing story (especially when big projects are funded with debt).
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Mike’s approach:
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Layer 1: Dividend Triangle (revenue, earnings, dividend growth)
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Layer 2: cash flow metrics (operating cash flow + free cash flow), CapEx, debt trend, payout ratios
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Layer 3: valuation metrics (yield vs 5-year average, P/E history, etc.)
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Operating Cash Flow vs Free Cash Flow
Mike draws a clean line between “cash power” and “cash left over.”
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Operating cash flow (OCF): the cash generated by core business activity.
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Free cash flow (FCF): OCF minus CapEx — what’s left after reinvesting to maintain/grow the business.
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Why it matters:
- A company can have rising OCF and falling FCF if CapEx is ramping up.
- That can be healthy (investment phase) or dangerous (spending without payoff).
How to Read a “Dangerous” Trend Without Overreacting
A declining line on a chart is a red flag, not a decision by itself. The goal is to identify the reason behind the trend.
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Use TTM (12-month trailing) data instead of quarter-to-quarter noise.
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Expect volatility in:
- cyclical businesses
- seasonal businesses
- companies with large, lumpy investment cycles
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A dip is a prompt to ask: Is this strategic spending… or deteriorating economics?
Case Studies: When Falling FCF Is Explainable (and Maybe Even Strategic)
Several examples show how heavy investment can temporarily crush FCF—even when the business is still solid.
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Pepsi (PEP)
- Large recurring CapEx (multi-billion annually)
- Productivity investments (automation, digitalization) meant to improve future margins
- Past one-off tax impact (TCJA-related payment) worsened comparisons
- Key takeaway: the question becomes “Do you trust the payback?”
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Exchange Income (EIF.TO)
- Strong Dividend Triangle + rising OCF, but falling FCF
- Acquisitions + reinvestment (fleet, plants) drive CapEx and higher debt
- Key takeaway: watch the balance sheet—small caps don’t get much room for mistakes.
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Texas Instruments (TXN)
- Huge multi-year fab investment plan + intentional inventory build
- Inventory strategy can be smart, but it’s a “timing game” if demand doesn’t rebound as expected
- Key takeaway: FCF declines can be a deliberate trade-off during capacity cycles.
Case Studies: When Falling FCF Signals a Harder Problem
Other examples highlight FCF weakness tied to margin compression and execution risk—where time alone doesn’t fix the issue.
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Mondelez (MDLZ)
- Revenue growth isn’t translating into earnings/FCF strength
- Cocoa costs squeeze margins with limited “plan B”
- Key takeaway: inflation in key inputs can become a structural drag, not a temporary dip.
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Nike (NKE)
- Headwinds + strategic reset after a push toward DTC
- Spending heavily to rebuild wholesale relationships, clear inventory, invest in marketing/supply chain
- Key takeaway: turnaround plans can justify weaker cash flow—but outcomes vary and patience gets tested.
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Air Products & Chemicals (APD)
- Massive hydrogen CapEx plan funded with more debt
- Mike flags a qualitative issue: management’s dividend decision logic felt improvised
- Key takeaway: falling FCF + rising debt + shaky capital allocation messaging is a tough combo.
A Practical “Cash Flow Red Flag” Checklist
Mike closes with a simple framework to avoid blind decisions.
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Focus on TTM numbers first.
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Identify the story:
- Investing for the future? (CapEx ramp, strategic expansion, productivity projects)
- Economic deterioration? (margi n squeeze, input cost shock, weaker pricing power)
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Cross-check with:
- Dividend Triangle
- debt trend
- management’s capital allocation track record
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Use AI carefully:
- upload the company’s quarterly/annual PDF
- ask questions only about that document
- request the page number/source for any key claim
Related Content
This episode is a numbers- and strategy-focused deep dive into TELUS, right as earnings drop. Mike explains why TELUS used to be an attractive mix of a telecom cash cow plus “tech-like” growth segments—but why that story has become far less convincing as revenue stagnates, debt pressure remains high, and dividend growth has been paused.
Here’s more about Cash Flow and its mechanics.
Operating Cash Flow vs Free Cash Flow: Follow the Cash (Case Study)
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