Watch Out For These 6 Slick Mutual Fund Marketing Tricks
Want to know where some of the best minds in sales and marketing earn a great living? Mutual fund companies. Mutual fund companies are not in the investment business in my opinion, they are in the selling and marketing business. Sure their sales are driven by good investment performance, but it is also driven by how well they sell the dream. According to a study by Henrik Cronqvist of The Ohio State University, Fisher College of Business, Department of Finance, U.S. mutual funds spend about …
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